Google Analytics
Track agent-driven user journeys and conversion events automatically.
Overview
Google Analytics is the industry-standard platform for tracking website traffic, user behavior, and conversion performance. By integrating it with Nexura, you can automatically fire custom events whenever your AI agents take key actions — such as completing a task, qualifying a lead, or escalating a conversation. This gives your marketing and product teams full visibility into how agent interactions influence your funnel.
Configuration Steps
In Nexura, navigate to Integrations → Google Analytics
Enter your Measurement ID (found in your GA4 property settings)
Choose which agent events to track (e.g., Session Started, Goal Completed)
Map each event to a custom GA4 event name and parameter set
Save the configuration and trigger a test event from Nexura
Verify the event appears in GA4 under DebugView
Once confirmed, publish — events will now flow into your GA4 reports
